Press release: Coffee pod recycling scheme, Podback, expands its team with appointment of Diana Caldwell

Feb 9, 2022

Podback, the first UK-wide coffee pod recycling scheme, today announces the appointment of Diana Caldwell as Head of Marketing and Communications. 

Set up by the two biggest players in the UK coffee industry, Nestlé and Jacobs Douwe Egberts UK, Podback provides simpler ways for people to recycle their coffee pods. Diana will be responsible for developing and implementing the scheme’s marketing and communications strategy. She will work closely with Podback’s Executive Director, Rick Hindley. 

Podback went live across the UK in April 2021, offering a nationwide Collect+ delivered by Yodel drop-off service to customers1 and is working with local authorities to offer kerbside collections2. 

Diana will focus on driving even further growth for the scheme, increasing public awareness around coffee pod recycling, and supporting with bringing on-board new members and local authority partners.  

Rick Hindley, Executive Director, Podback, said; “We’re delighted to welcome Diana on board as Podback’s Head of Marketing and Communications. Diana’s experience of spearheading effective communication campaigns around recycling is precisely what we need as we approach the first anniversary of the programme.”  

Diana Caldwell, Head of Marketing and Communications, Podback said; “I’m excited to be joining Podback to help drive further public awareness and participation with the scheme. Clear and engaging communications are so important when it comes to encouraging the right behaviours around recycling. I’m looking forward to making a difference in this new role.”     

Diana has extensive experience in the recycling and waste management sectors, having previously worked at Alupro (The Aluminium Packaging Recycling Organisation) and at Novelis UK, the world’s leading recycler of aluminium. 

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